How Facebook Marketplace Helped Go Auto Sell 212 Vehicles in the First Six Months

212

vehicle sales within the first 6 months of using Facebook Marketplace

2908

leads generated from Marketplace

8%

average conversion rate from opportunity to sale

“Facebook Marketplace is the next great automotive classified listing site. What a great option for automotive dealers and what a great way for connecting buyers and sellers.”
—Duncan Cochrane, VP Marketing, Go Auto

The Client

Go Auto

Industry: Automotive
Location: Canada

With over 40 dealerships, 21 brands, and more than 9,500 vehicles for sale, Go Auto has one of the largest vehicle inventories in Canada.

Their Challenge

Finding cost-effective ways to generate more leads

As the VP of Marketing at Go Auto, Duncan Cochrane was looking for cost-effective ways to generate more quality leads that convert at a high rate.

More importantly, Duncan knew that his company needed to keep their hands on the wheel throughout the selling process. Go Auto’s continued success hinged on understanding what led people to them, carrying out real conversations with their customers, and nurturing leads throughout the customer journey.

Facebook Marketplace was the solution he’d been seeking.

Their Solution

Facebook Marketplace classified vehicle listings

Go Auto works with Strathcom Media to list their vehicle inventory on Facebook Marketplace. They use the Messenger integration to answer customer communications and turn chats into opportunities.

Since putting their inventory on Facebook Marketplace, Duncan has noticed a surge in customer engagement. They use the platform to chat with their customers in real-time, answer questions, and solve problems before directing them to a dealer.

Marketplace analytics have helped Go Auto gain a better understanding of the customer journey and make decisions that help shoppers find the perfect vehicle, so they leave satisfied.

Their Results

212 vehicle sales in the first six months

  • 212 vehicle sales in the first six months
  • 2,908 leads generated
  • 44% unique chat to opportunity conversion rate
  • 212 vehicles sales
  • 8% average opportunity to sale conversion rate

Plus, Duncan estimates that they’ve generated approximately 700% ROI, thanks to Facebook Marketplace’s ease-of-use and the low entry barrier. As the auto industry’s busy season approaches, he’s excited to see how Facebook Marketplace will continue to help Go Auto grow.

Products Used

Facebook Marketplace

Get your products and services in front of interested buyers.

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Facebook Messenger

Connect with people using bots and live messaging.

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