How Facebook Marketplace Helped Go Auto Sell 212 Vehicles in the First Six Months
212
vehicle sales within the first 6 months of using Facebook Marketplace
2908
leads generated from Marketplace
8%
average conversion rate from opportunity to sale
The Client
Go Auto
Industry: Automotive
Location: Canada
With over 40 dealerships, 21 brands, and more than 9,500 vehicles for sale, Go Auto has one of the largest vehicle inventories in Canada.
Their Challenge
Finding cost-effective ways to generate more leads
As the VP of Marketing at Go Auto, Duncan Cochrane was looking for cost-effective ways to generate more quality leads that convert at a high rate.
More importantly, Duncan knew that his company needed to keep their hands on the wheel throughout the selling process. Go Auto’s continued success hinged on understanding what led people to them, carrying out real conversations with their customers, and nurturing leads throughout the customer journey.
Facebook Marketplace was the solution he’d been seeking.
Their Solution
Facebook Marketplace classified vehicle listings
Go Auto works with Strathcom Media to list their vehicle inventory on Facebook Marketplace. They use the Messenger integration to answer customer communications and turn chats into opportunities.
Since putting their inventory on Facebook Marketplace, Duncan has noticed a surge in customer engagement. They use the platform to chat with their customers in real-time, answer questions, and solve problems before directing them to a dealer.
Marketplace analytics have helped Go Auto gain a better understanding of the customer journey and make decisions that help shoppers find the perfect vehicle, so they leave satisfied.
Their Results
212 vehicle sales in the first six months
- 212 vehicle sales in the first six months
- 2,908 leads generated
- 44% unique chat to opportunity conversion rate
- 212 vehicles sales
- 8% average opportunity to sale conversion rate
Plus, Duncan estimates that they’ve generated approximately 700% ROI, thanks to Facebook Marketplace’s ease-of-use and the low entry barrier. As the auto industry’s busy season approaches, he’s excited to see how Facebook Marketplace will continue to help Go Auto grow.
Products Used
Find the perfect Facebook Marketplace Listing Partner and start turning Facebook users into satisfied customers.
Tools
Developer Docs
Ready to become a partner? Learn how to get started.
Marketplace Vehicles Marketplace Real Estate Jobs on FacebookMarketplace Platform Policy
Learn about our platform policies that all partners are required to follow.
Marketplace VehiclesFacebook for Business
Communicate with people in familiar ways on Facebook. Whether your business is global or rooted in a local community, you can find your customers here.
Discover Marketplace Jobs on Facebook Events on FacebookMarketplace Microsite
Visit our website to learn more about Marketplace, from buying to selling.
Learn More